by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
MFAA Prosper : Mortgage and Finance Brief 05
The campaign commenced in June 2010 and involved: • advertising on pay TV, radio, newspapers and property websites nationally throughout June, July and August in 2010, and then February and March 2011 • an Approved Broker logo that members can use on their windows, doors, business cards, websites and cars. The campaig n aims to make MFA A membership the most sought-after credential in broking. “ We believe that members should be sought-out by consumers, that membership should be a major decision-making factor when choosing a broker and that consumers should recognise that MFA A members are the high performers of the industry,” said MFA A CEO Phil Naylor. Under pinni ng the strategy is the high sta ndard set by MFA A for membersh ip. All 12 ,500 members must meet the highest standards in the industry across key consumer criteria of education, ethics and excellence. In 2009, MFAA did not renew 800 memberships for failure to meet these high standards. Consumer campaign in full swing Early indications show the MFAA’s consumer campaign is working, with TV, radio, newspaper and website ads helping to boost consumer awareness about MFAA brokers. “I have just seen a new client who found me via the MFAA website. He heard your advertising on the radio and then saw it on TV. It must be working! Thanks.” Christine Cannon, Crest Loans and Finance, North Sydney Member awareness of campaign In an intitial survey of MFAA members, 86% indicated they were aware of the campaign and 56% said they had started using the new MFAA Approved Broker logo in their business. Consumer website Visits to the consumer website were up by 200% throughout the first phase of the campaign, with visitors spending more time on the website once they were there. 14 | Mor tgage & Finance brief News
Mortgage and Finance Brief 06